White Cement white cement was first released in February 1989. As one of the four OG first-year color schemes of the fourth generation of Air Jordan 4 shoes, in the trend at the time, not everyone could accept such a trendy and thought-provoking style. Design avant-garde basketball shoes appeared in the NBA arena. It has been more than 30 years since its first release, with 3 copies, or 4 releases. Prices have only roughly doubled in these four offerings, almost in line with price increases. It was first reproduced in 1999, ten years after it was first released. It was replicated a second time in 2012, followed by a return in 2016.